40 vector illustrations focused on sustainability, eco-friendly living, and environmental protection. Hand-drawn with bold strokes, halftone textures, and green highlights that instantly communicate an eco-conscious message. Delivered in Illustrator AI, SVG, and PNG formats.
50 textured, hand-drawn vector illustrations designed for marketing and business storytelling. The RawStroke style combines sketch-like lines with halftone patterns and vibrant orange accents. Fully editable vectors in Illustrator, SVG, and PNG for websites, social media, e-commerce, and branding.
50 textured, hand-drawn vector illustrations designed for marketing and business storytelling. The RawStroke style combines sketch-like lines with halftone patterns and vibrant orange accents. Fully editable vectors in Illustrator, SVG, and PNG for websites, social media, e-commerce, and branding.
The RawStroke Collection is 140 vector illustrations built around a single visual language: bold hand-drawn brushstroke linework with an editable accent color layer, organized across three distinct subject areas — marketing, sustainability, and SaaS business. The strokes are confident and deliberately textured, with the slightly raw quality of ink on paper preserved in the vector file structure. Three packs sorted by subject matter give the collection clear purpose rather than trying to be a catch-all illustration library. At 140 assets, RawStroke is a focused set that does its specific thing very well.
Brushstroke illustration as a design style sits in a different register from hand-drawn sketch illustration and from smooth-vector character art. It carries a specific visual energy: decisive, confident, and slightly raw — the kind of mark that happens when someone who knows what they're drawing makes it in one committed motion rather than tracing a construction sketch.
The defining quality of the RawStroke style is that the strokes look like they were made with ink and a brush, not constructed with a vector pen tool. The edges are not perfectly smooth — they carry a slight organic irregularity along the stroke boundary that reads as texture. The stroke width varies within individual marks, thicker at the middle of a confident arc and tapering at the start and end. These qualities are preserved in the SVG file structure; the texture and variation that give the illustrations their character are built into the paths themselves, not added as a Photoshop overlay.
The accent color system is central to how RawStroke behaves in brand contexts. The base linework is dark — near-black with the ink quality — and the accent color sits on separate underlying fill layers. Change the accent in Illustrator with a global swatch change or in Figma by overriding fill colors, and the entire illustration shifts its visual register. A dark-line illustration with a green accent reads as environmental and organic; with a red accent it reads as energetic and urgent; with a gold accent it reads as premium and considered. That single-color flexibility makes RawStroke unusually adaptable for a style with such a strong visual personality.
All three packs share the same linework approach. A marketing scene from the Marketing pack and a sustainability scene from the Sustainability pack placed side by side read as parts of the same visual language — the same stroke character, the same ink quality, the same accent behavior. Cross-pack mixing in a layout produces no visual inconsistency.
Marketing and brand identity work is the primary application. Agencies, studios, and in-house design teams working on brand refresh projects reach for bold brushstroke illustration when they need a visual layer that signals confidence and intentionality. A landing page built around brushstroke illustrations communicates that aesthetic thinking went into the visual design. The Marketing pack in the RawStroke collection covers the subjects that appear most often in marketing context: strategy and planning moments, campaign and communication scenes, audience and customer relationship concepts, and the visual metaphors for growth and reach that appear in marketing brand messaging.
Sustainability and environmental brands have a strong alignment with the brushstroke aesthetic for reasons that go beyond style preference. The hand-made quality of brushstroke illustration connects visually with craft and care — associations that sustainability brands want to build. The RawStroke Sustainability pack translates environmental subjects (ecology, renewable energy, natural systems, waste reduction, and the physical world at human scale) into the brushstroke visual language. For a sustainability report, an environmental NGO's campaign, a clean energy brand's marketing site, or a sustainable product company's storytelling content, the Sustainability pack delivers illustration that matches the values signal the brand is trying to send.
SaaS products and tech brands that want to avoid the visual monoculture of generic flat vector illustration increasingly reach for bold hand-drawn styles. The brushstroke aesthetic in the SaaS pack addresses a specific tension in tech product illustration: these products are made by people with technical precision and delivered to people who need them to work, but the visual design often defaults to a strained "human and approachable" mode that feels forced. Brushstroke illustration communicates confidence without performing friendliness. A SaaS company's marketing page that uses the RawStroke SaaS pack's illustrations is visually asserting something about product quality through the choice of illustration style.
Print design and editorial contexts are natural territory. The brushstroke style was developed from a print and ink tradition, and it translates directly to physical formats: poster design, zine and magazine illustration, brand print collateral, and packaging. The vector format means the files scale to any print resolution without quality loss, and the limited accent-plus-dark-line color palette makes the illustrations straightforward to output for spot-color or two-color print production.
Social media content for brands with a strong visual identity — particularly brands in the creative industries, sustainability space, and premium consumer categories — use bold illustration as a signal of aesthetic commitment in a feed context where most content is photography or generic graphic design. A social post built around a RawStroke illustration stands out at the feed-scroll level because the brushstroke texture reads as distinctive rather than templated.
By far the most downloaded pack in the collection — 80 downloads in the past year, roughly four times the next pack — the Marketing set is both the entry point for the RawStroke style and the strongest standalone purchase. Fifty brushstroke illustrations cover the visual terrain of marketing work and thinking: strategy and planning, audience and customer relationship moments, content creation and communication, campaign launch energy, analytics and performance review, and the broader language of brand-building and growth. The illustrations are drawn at a level of compositional complexity that reads as full-scene illustration rather than simple icon-scale graphics — figures in context, spatial relationships, environmental detail rendered in confident brushstrokes. Marketing teams use this pack for campaign landing pages, presentation decks, brand identity asset libraries, and social content. Agencies reach for it when a client brief calls for something with visual personality that generic flat vector sets cannot provide. At 50 illustrations across the breadth of the marketing subject area, this pack typically covers most of what a full campaign visual identity project needs without reaching for additional sources.
Forty illustrations addressing the visual territory of sustainability, ecology, and environmental action — drawn in the same bold brushstroke linework as the Marketing pack. Subject matter covers renewable energy sources, natural ecosystems, human relationship to landscape, waste and resource cycles, community environmental action, and the physical objects of sustainable living. The brushstroke aesthetic carries specific resonance in the sustainability space: hand-made marks signal authenticity and craft, which aligns with the values that environmental brands are trying to communicate. A solar energy company, a zero-waste product brand, an environmental NGO, and a sustainability consultancy all reach for different illustration contexts — hero pages, annual reports, campaign materials, social content — and all of them benefit from illustration that reads as made with intention. At 40 illustrations, this pack is tightly focused: every asset addresses the sustainability subject area without filler scenes, which means the coverage rate per relevant use case is high.
Fifty brushstroke illustrations covering the visual scenarios of SaaS product marketing and business communication: team collaboration and meeting scenes, product integration and API concepts, user onboarding and setup moments, subscription and billing contexts, analytics and reporting frames, and the human moments of building and using software products. The brushstroke treatment here applies the same confident ink quality as the Marketing pack to subjects that typically appear in flat-vector style. That contrast — SaaS content rendered in a hand-drawn brushstroke aesthetic — is the visual differentiator for SaaS brands willing to use it. The 50 illustrations address a wide enough range of the SaaS visual vocabulary that most landing pages, onboarding sequences, and feature sections can source multiple usable assets from this pack. Teams building product pages for developer tools, productivity software, B2B platforms, and workflow automation products use the SaaS pack as an alternative to the standard illustration libraries that have become the default in the category.
Each RawStroke pack is available separately: Marketing at $39, Sustainability at $29, and SaaS Business at $35. Buying all three separately totals $103. The RawStroke Collection is $65, saving $38 — roughly 37% off the individual pack total.
The Marketing pack's download numbers tell an important part of this story. With 80 downloads in the past year — well ahead of the other two packs — it's the clear entry point. Many buyers will reach for the Marketing pack first, then find themselves needing sustainability scenes for an environmental report or SaaS illustrations for a product launch. Each return purchase at the individual pack price adds up. The collection, at $65, covers all three areas in one purchase for $38 less than reaching for them one at a time.
The consistency argument is particularly significant for brushstroke illustration. The stylistic quality of this aesthetic depends on the linework carrying a specific ink character — the same stroke texture, the same weight variation, the same accent behavior. If you source brushstroke illustrations from multiple libraries to cover the three subject areas the RawStroke collection addresses, you will find that different libraries calibrate the brushstroke differently. Some are heavier, some are lighter; some have more aggressive texture, some smooth it out. Mixing those sources in a layout produces visible visual inconsistency that reads as unplanned. The RawStroke collection eliminates that risk because all 140 illustrations were drawn to the same specification.
Featured Collection
3 Packs
140+ illustrations